Smiggle, Australia's hottest stationery brand, was born in 2003 when its founder noticed a gap in the market for colourful, fun, fashion-forward stationery. The first Smiggle store opened in South Yarra, Melbourne, and word spread fast about the bright pens, notebooks and gadgets that filled a tiny, but very special space. The concept took off and the company soon hit 20 stores, where it caught the eye of the Just Group - Australasia's most exciting fashion & apparel retailer. Smiggle joined the strong portfolio of brands at the Just Group in August 2007 and has not looked back since! In December 2008 Smiggle jumped the seas and opened its first international store in New Zealand. Now in 2011, Smiggle is planning an exciting new country launch. It's all part of the plan to be the world's most exciting and famous stationery brand.